Beats by Dre
For the last 4.5 years I freelanced with two teams, Global Brand Design and Beats By Dre Digital, within the Beats by Dre Marketing division.
The work I have done has stemmed from art directing email marketing designs, creating and animating stickers for social campaigns, social media filters, to working on the direction and execution of the campaign landing pages for new campaigns coming out each year.
UX/UI
Digital Design
UX | UI
Solo Pro | Landing Page
Most shoppers are viewing Beats pages on their phones the main objective here was to make it as mobile friendly as possibly. Large clean image blocks with concise details about the new product.
Beats Flex | Amazon Fire TV
Branded UI graphics for German Fire TV app interface as well as tablet design
Queen of Queens Campaign
Create a crown icon the size of an emoji to represent Serena as she played the US Open. Because of its size, this brought on its own challenges, it needed to be simple yet feel very much like a Serena icon. At any point if someone were to type Serena the crown would automatically show up next to her hashtag. The crown was accompanied by some animated stickers available on the Giphy site and on Instagram.
The animations are subtle yet fun.
Illustration + Animation
Powerbeats Pro Campaign
The main objective for this project was to illustrate the freedom of absolutely no attachments for the new Powerbeats headphones all within a landing page. The idea of having some objects zoom in towards and away from the viewer is intended to give the floaty space feeling.
This landing page was translated into 26 languages and displayed globally.
Email Design Work
Between 2016 and 2018 I art directed and produced various emails for Beats by Dre campaigns and holidays. The greatest challenge being timeline, I swiftly created designs that could easily translate to mobile and desktop. Some times working with a limited set of images, I focused on layouts that could guide the consumer to Beats latest products.
UX|UI
